Staples Case Study
Increasing Engagement By 63% Through Design
- Built a contemporary interface to cater to different audience segments.
- Made an intuitive navigation experience, which made their customers’ online shopping much better.
- Provided easy online ordering, pickup, and easy returns options on their website.
Project
Staples
Niche
Office Supplies
Industry
Retail & eCommerce
Technology
Salesforce Commerce, Adobe
About Staples
Staples was founded in 1986 and is headquartered in Framingham(near Boston), Massachusetts, US. They have more than 3 decades of experience in providing high-quality office supplies, technology, furniture, breakroom essentials, etc.
Staples provides strategic business solutions such as printing and marketing services. They have best-in-class supply chain capabilities provided by a dedicated team of experts who offer specialized services.
Services
Key Challenges Staples Faced
Weak Mobile Optimization
Most of the customers of Staples were landing on their website through their mobile phones. However, their website had weak mobile optimization, and they were losing leads constantly because of it.
Low Conversion Rate
They had website issues related to shipping options, along with having a complex checkout process. So, there were many hindrances which were lowering their conversion rate.
Poor SEO Optimization
Their website was not optimized as per the latest SEO trends and was suffering big time in the search results. Due to this, their online presence was diminishing, lowering their sales.
How did We Provide the Solution?
Being a B2B business, we had built hundreds of categories. But the challenge was to make them highly accessible and easy to navigate. To address this, we implemented adaptive navigation, with mega menus for desktop and collapsible menus for mobile screens. It didn’t stop there. We also ensured that product grids and filters resized cleanly and remained usable on smaller screens. In addition, we prioritized accessibility compliance by including larger touch targets, proper contrast, and screen reader support. All of this ensured a seamless and inclusive user experience across devices, resulting in a 35% increase in mobile engagement.
Delivered Results
Web Design Success:
- +154% increase in sales within 3 months after launch.
- 50% longer average session duration once loading speed is boosted.
- +93% growth in repeat purchases from past customers.
- Page loading speed improved from 6.3 s to 1.5 s.
- Improved mobile usability score from 54 to 93 on UX audits.
- Click-through rate on CTA buttons increased by 85%.
Conversion & Retention:
- Cart conversions increased by 95%.
- Add to cart to final purchase rate improved by 2.5X.
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What Our Clients Say
“Kinex Media exceeded our expectations with their web design services. The team was professional, communicative, and delivered a sleek, user-friendly website that truly represents our brand. We’ve already seen increased traffic and engagement. Highly recommend for any business looking to boost their online presence.”
“Working with Kinex Media was a fantastic experience. They understood our vision and translated it perfectly into a modern, responsive website. Their attention to detail and timely delivery made the whole process smooth and stress-free. Definitely a top choice for web design in Canada!”
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