SrveUP Case Study
We Helped a Restaurant Marketing Agency Turn Their Website into a Lead Magnet.
- We built them a flexible headless setup that gave their team full control over content and performance.
- Created a distinct visual identity that reflected their niche and expertise.
- Designed a focused navigational flow to guide visitors toward action without friction.
Project
SrveUp
Niche
Restaurant & Food Business Marketing
Industry
Digital Marketing / Advertising
Technology
Gatsby, React, Headless Commerce
About SrveUp
SrveUp is a niche marketing agency for restaurants and food businesses. They help cafes, restaurants, fast food chains, and food delivery platforms grow through services like content marketing, paid ads, packaging, video marketing, and printing.
When they came to us, their goal was to grow globally, with a strong focus on North America. They wanted to build a clear and conversion-focused website that could showcase the full range of their services.
We planned everything together, from branding and storytelling to their brand voice and overall structure. Since most of their presence was going to be online, getting it right was important. Being involved in every decision from the beginning gave us a strong head start and helped us create something that truly reflected their vision.
Services
Challenges We Faced
Niche-Specific Business
Building a website for a niche business comes with its own set of challenges. For us, the biggest hurdles were around content, visuals, storytelling, and making sure the site actually converted. We had to prioritize building trust over just listing features, and still find a way to stay relevant to our audience.
Competition
SrveUp had experience in the field, but they were just starting to build their digital presence. They were entering a space where most of their competitors had already been working with big brands for decades. We had to build something that could go head-to-head with the big players and still feel unique to SrveUp.
Storytelling
This project mainly hinged on getting the brand story right. From voice to visuals, every detail had to reflect professionalism, hold attention, and lead visitors toward signing up. That meant leaning on expert storytelling and a sharp creative approach to build a journey that actually converted. In short, every page and every touchpoint had to pull its weight.
Solutions We Offered
From the beginning, it was clear that SrveUp didn’t want to sound like a generic marketing agency. They were entering the digital space with a defined niche, restaurant and food businesses. So, before moving into design or development, we began with foundational brand positioning. Using that research, we developed a brand voice that was confident, clear, and grounded in industry relevance. We also worked on refining how SrveUp presented its services. Instead of broad, general categories, we framed each offering around outcomes their clients cared about. Working this way gave us a clear lens through which to build content, design layouts, and guide users across the site.
Final Outcomes
Headless Success
- Site Launched with 90+ Google PageSpeed
- 100/100 Google PageSpeed Score on Desktop
- Fast server response thanks to a modern stack and CDN setup
- Core Web Vitals Passed on All Pages
- Average Session Duration: 2.5+ Minutes
- Engagement Rate (GA4): 60–70% in First Month
Conversion & Retention
- Conversion Rate on Key Pages: 4–5%
- Form Submissions within the First Week of Launch
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Great Minds Think Alike
What Our Clients Say
“When we first got our site reviewed by Kinex Media, they pointed out a bunch of issues, and honestly, we knew something was wrong all along. That’s the whole reason we reached out to them. During our consultation, they told us upfront rebuilding the same old way would just give a temporary fix but won’t solve the issues on a deeper level. So, we decided to go ahead with their headless solutions. It unlocked a new level of freedom for us. Every single penny we put into this setup feels totally worth it.”
“We had been dealing with performance issues for a while, so we decided to go for a free consultation with Kinex Media, where they assessed our site. We have to say they did a commendable job. They didn’t just point out the surface-level issues but dug deep and helped us understand what was really wrong with our setup. It turned out we needed to upgrade to a headless setup. And we are glad we listened to them. Since then, everything has been smoother.”
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