Squares Hardware Case Study
Their Online Store’s Ticket To Success!
- Intuitive layout of the website, which displayed high-quality product imagery.
- Mobile-responsive site with easy navigation and filtering options.
- A scalable option for high traffic, with advanced customization available along with dedicated support.
Project
Squares Hardware
Niche
Professional & DIY tools
Industry
Hardware retail & wholesale
Technology
Shopify Plus, Headless Commerce
About Squares Hardware
Squares Hardware is one of the biggest Canadian suppliers of tools used by consumers for professional purposes and DIY needs. The company is based in Cambridge, Ontario, Canada, and they have strategically expanded their inventory so as to cater to a very diverse clientele.
They provide different types of tools, such as power tools, hand tools, air tools, accessories, and cabinet hardware as well. People use their products for construction, renovation, and maintenance projects. Their clients mostly identify themselves as farmers, plumbers, and HVAC professionals. Squares Hardware’s deep understanding of the tools industry, extensive experience, and unmatched reliability have made it the top choice for their target audience.
Services
Major Challenges Faced by Squares Hardware
Scalability for Growth
They were a growing online hardware store, but they faced a lot of difficulties in managing their surging traffic and huge order volumes. Furthermore, they needed a lot more customization to manage the expectations and to satisfy the needs of their target audience.
B2B & Wholesale Issues
Their online store generated a lot of sales from the B2B and wholesale side of their business. However, they didn’t have a proper system in place that could manage the custom pricing and bulk order options of the tools that they sell to professional customers.
Difficulties in Business Processes
They wanted to manage their inventory, order workflows, along with doing marketing at scale. But their website’s existing platform wasn’t supporting all of these requirements. That’s why they needed the advanced capabilities of Shopify Plus to automate their routine processes and improve their online store’s efficiency.
How Kinex Media Provided Solutions For These Challenges?
Our experts utilized the features of shopify plus headless commerce spectacular platform to ensure that it can be scaled easily, along with the right type of performance management. In fact, it is built on an enterprise-grade infrastructure which can handle not just high traffic volumes but transaction loads as well. That’s why we ensured that there was a uniform uptime with unlimited bandwidth. Alongside this, the global Content Delivery Network(CDN) ensured that the website had a fast loading time even during peak sales periods. So, this platform was a great advantage for Squares Hardware due to the rapid growth of their online and offline business.
Final Outcome
Shopify Plus Headless Commerce Success
- +84% increase in their website’s traffic.
- Bounce rate reduced by more than 53%.
- Customer Satisfaction Score(CSAT) increased by 79%.
- Overall, marketing’s effectiveness increased by 42%.
- The cart abandonment rate was reduced by 36%.
- Upsell/Cross-Sell revenue percentage is now 1.5X what it was earlier.
Conversion & Retention
- Conversion Rate increased by a huge margin of 108%.
- Repeat purchase rate of existing customers got a boost of 61%.
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Great Minds Think Alike
What Our Clients Say
“Migrating our store from the existing platform to Shopify Plus with Headless commerce has been a game-changer for our business. In this process, Kinex Media has helped us a lot by crafting the right type of store that is as per our requirements. ”
“Shopify Plus with Headless Commerce has provided us with an opportunity to provide a personalized experience to our customers. It’s all thanks to Kinex Media’s expertise that we have a store that is proving to be the growth engine for our business. ”
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