Rutman Law
SEO+AEO Case Study
Project
Rutman Law
Niche
Disability, Personal Injury, & Employment Law
Industry
Legal Services
Technology
WordPress, MySQL
About Rutman Law
Rutman and Rutman Professional Corporation are known for providing customized services to their clients. They have made a name for themselves in Ontario by focusing on the requirements of their clients along with their distinct business identities.
Their practice areas include real estate law, family law, estate planning, employment law, corporate law, and even litigation services. Their lawyers have considerable legal experience, along with in-depth knowledge of their legal domains. The best part about their law firm is the free consultation that they provide to their business clients. They serve cities such as Brampton, Thornhill, and Mississauga in Ontario.
Services
Challenges Faced By Rutman Law
Unstable Ranking
The ranking of Rutman Law’s website was not consistent and was irregular. For this reason, they weren’t getting consistent leads who might have become their paying clients.
UI Issues
Their website had many user interface(UI) issues, which were impacting their users’ experience significantly. One major issue was that the fonts were not uniform throughout the website.
Duplicate Pages
There were many duplicate pages on the Rutman Law website, which was causing several indexing problems. Furthermore, it reduced their website’s organic traffic and diluted the link equity.
How Did Kinex Media Solve These Challenges?
Kinex Media’s SEO strategists made a foolproof SEO campaign for Rutman Law’s website. It focused on SEO aspects such as technical elements, local search dominance, content creation and authority building, along with transparent reporting. The technical SEO foundation that we laid down ensured that the website was quick-loading, mobile-friendly, and easily crawlable by search engines. Alongside this, our focus on dominating the local search for Rutman Law was crucial. We also optimized their website’s Google Business Profile(GBP) and even built location-specific content. It considerably improved their website’s visibility for prospective clients in their immediate service area. Moreover, we developed a content strategy around authoritative blog posts and legal guides.
SEO+AEO: The Key To Rutman Law’s Success
Impeccable Results
- Keywords: More than 31 targeted keywords of Rutman Law’s website are ranking on the first page of the search results.
- Traffic: Their site’s traffic is up by over 15.6% from what it was before.
- Leads: The leads fetched from the web have increased beyond 7.14% compared to the previous period.
- Impressions: Rutman Law’s website is getting more than 30K impressions on the search engines.
- Brand: With our SEO campaign, Rutman Law has become the top choice for online prospects in their legal niches.
- AEO: Their website is ranking in answer engines for more than 50 keywords.
Google AI Overviews
Rutman and Rutman Professional Corporation’s website is showing up consistently in the answers on Google’s AI Overviews, which is bringing many leads for their law firm.
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Great Minds Think Alike
What Our Clients Say
“Honestly, when I first heard about SEO, its benefits sounded too good to be true, and I was skeptical. Our small business was just getting lost in the online crowd. Then, a friend recommended Kinex Media, and what a game-changer it has proved to be! From the very first meeting, they broke down everything for me. Now, our website actually shows up when people search for what we sell, and we’ve seen a noticeable jump in sales.”
“Running a business in Toronto, I know numbers, but online visibility? That was out of my league. We had a website, but it wasn’t really doing much. Kinex Media stepped in and completely transformed our online presence. They understood our business and targeted the right audience. We’re now getting inquiries from clients, and it’s all thanks to their meticulous and effective SEO work.”
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