RAB Design Case Study
Their Path To Digital Success!
- Clean and intuitive navigation with the right type of product showcasing.
- Resource and support integration with a robust search functionality.
- Seamless add-to-cart and checkout process along with impeccable product catalogue management.
Project
RAB Design
Niche
Commercial & Industrial LED Lighting
Industry
Electrical Manufacturing / Lighting Solutions
Technology
WooCommerce, MySQL
About RAB Design
RAB Design Lighting are known for designing and manufacturing industrial and commercial LED lighting solutions. In fact, they specialize in crafting LED fixtures which are leading the front when it comes to cutting-edge lighting solutions.
RAB Design’s futurist solutions and unmatched dependability ensure that their customers get long-term LED solutions with a great return-on-investment(ROI). Their amazing focus on design, ease of installation, and cost-effectiveness has helped their contractor clients a lot. They do not just provide off-the-shelf products, but customized ones as well. They have made a name for themselves in the industry by designing LED products as per their customers’ requirements. Due to this approach, they have grown their offline and online business significantly.
Services
Significant Challenges Faced By RAB Design
E-Commerce Expansion Issues
Their product-focused company needed a wide and customizable catalogue. In fact, managing and presenting their products in an accessible and adaptable manner was becoming quite difficult. They also wanted to expand their e-commerce business significantly so as to satisfy the requirements of their target audience.
Rigid Website
The earlier version of RAB Design’s website was quite rigid, and it was not at all conducive to the needs of their growing business. As a matter of fact, they needed a comprehensive and customized web solution. The ideal website for a brand like theirs must have had adaptable layouts, user roles, and expandable features.
Subpar Customer Experience
Their customers and prospects were not having a great experience on their website, which was causing high bounce rates. For any B2B contractor-focused business, having seamless ordering and product discovery is one of the most important things, which was lacking on their website by quite a huge margin.
How Kinex Media Provided Solutions For These Challenges?
Our WordPress WooCommerce experts crafted several plugin-based solutions for RAB Design’s website. These plugins transformed their website into a flexible catalogue, which had specific features such as hiding prices, disabling Add To Cart buttons, and having inquiry or quote request forms. We utilized the WooCommerce Product Table plugin, which allowed us to display products in a searchable and sortable table format. It ensured that the customers could view different products all at once, which boosted the ease of use significantly. The e-commerce capabilities of their website got an awesome upgrade, and it proved to be a game-changer for their business.
Final Outcome
WooCommerce Success
- Website traffic got a boost of more than 56%.
- Bounce rate decreased in excess of 39%.>
- Mobile traffic percentage shot up by 71%.
- Page load time decreased from 7.7 seconds to 1.6 seconds.
- “Learn More” CTA’s rate increased by over 87%.
- Lead abandonment rate decreased by more than 64%.
Conversion & Retention
- Conversion rate increased in excess of 113%.
- Lead generation got a boost of more than 106%.
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Great Minds Think Alike
What Our Clients Say
“We had a unique vision for our website, and we got a suggestion from our business circle about getting our website made by Kinex Media. They suggested a WordPress WooCommerce solution, and we gave the go-ahead. We are really impressed by the solution they provided, and it’s exactly as per our vision.”
“As our business grew, our website wasn’t able to grow with it. We researched and found out that Kinex Media is the best fit for our requirements. They migrated our website to WooCommerce, and now our site has become the growth engine of our business.”
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