Kotak Law
SEO+AEO Case Study
Project
Kotak Law
Niche
Disability, Personal Injury, & Employment Law
Industry
Legal Services
Technology
Wordpress, MySQL
About Kotak Law
Kotak Personal Injury Law Firm is one of the foremost law firms in Canada that provides long-term and short-term disability claim settlements. They not only help their clients in resolving legal claims but have also ensured that their clients get the promised benefits.
Their foolproof personal injury claim settlement process, with an impressive success rate, has really made their name in their legal niche. Their disability lawyers have extensive experience in this field, which has increased their client base all over Canada. In fact, they have a presence in almost all of the major cities in the biggest provinces of Canada, such as Ontario, Alberta, and British Columbia.
Services
Challenges Faced By Kotak Law
Non-Existent Online Presence
Kotak Law’s online presence was non-existent, and the third-party websites listing them were close to none. Even their website was clunky and lacked on almost all fronts. That’s why their website wasn’t ranking on the first page of the search engine results page(SERP).
No Leads At All
Due to an inconvenient website that didn’t have a good ranking on the SERP, they weren’t getting leads. Moreover, the leads they got from referrals were also drying up.
Lack of Brand Presence
Kotak Law had a good amount of presence in the areas they were serving because of their good quality legal services. However, they didn’t have any brand presence on digital mediums, which made their prospects question their credibility.
How Did Kinex Media Solve These Challenges?
Redesigned Website
Attracting Leads
Establishing Brand Presence
Nation-Wide Reach
Answer Engine Optimization
Our web designers designed a website for them that outshone their competitors and was made by keeping the future trends in mind. As a result, their chances of ranking higher on the SERP increased considerably. Moreover, our web designers kept all of the SEO considerations in their web design checklist and incorporated them into their website as well. This redesigned website became a game-changer for Kotak Law as it was not just loved by their target audience but also preferred by the search engines. Moreover, the content of the site was optimized as per the search engines, answer engines, and AI chatbots as well to get leads from all of these platforms.
SEO+AEO: The Key To Kotak Law's Success
Impeccable Results
- Keywords: More than 6,000+ keywords ranked, related to the personal injury and disability claims legal niches
- Traffic: 381% increase in organic traffic, which is compounding even more over time.
- Leads: Over 92% increase in leads, who are not just asking for a legal service quote but converting into paying clients as well.
- Brand: Kotak Law has become one of the biggest personal injury and disability law online brands in Canada.
- Catch 22: We took Kotak Law to new SERP heights, boosting their word of mouth marketing, which helped in their branding even further.
- AEO: Kotak Law’s website is now showing up on Google AI Overviews along with ChatGPT, Copilot, Gemini, Claude, and Perplexity, as well.
Google AI Overviews
Kotak Law’s website is ranking not just at the top of the answers on Google’s AI Overviews, but their blog posts are also utilized in the answers.
Great Minds Think Alike
Salex
Kinex did a wonderful job in refreshing our website. They took the time to research similar companies to understand our goals. The website is both functional and attractive which is exactly what we wanted. They also managed to complete the project on time!
