Hamilton’s Theatrical Case Study
A Solution That Grew Their Sales & Online Presence!
- Advanced product customization and impeccable custom design workflow.
- Flexible product add-ons and amazing scalability, along with robust website performance.
- B2B & B2C hybrid capabilities and a personalized shopping experience for the consumers.
Project
Hamilton’s Theatrical
Niche
Performance & teamwear apparel
Industry
Costume & apparel retail/manufacturing
Technology
Shopify Plus
About Hamilton’s Theatrical
Hamilton’s Theatrical is a company that specializes in theatrical supplies and custom costume design. They have made a name for themselves because of their spectacular convertible dresses. Their organization has a clear focus on creating out-of-the-box and imaginative designs.
They are known to help their clients get results that are as per their visions. In fact, they often work with dance studios and provide them with costumes that bring their visions to life. The custom costume work that they craft includes convertible dresses, which can be adapted into multiple designs. Their attention to creativity, sustainability, and a great connection to the performing arts community made Hamilton’s Theatrical an established name in their niche.
Services
Challenges Faced By Hamilton’s Theatrical
Limited Customization Options
Hamilton’s Theatrical didn’t have the necessary product customization options. They offered made-to-order garments with different sizes, colours, and design choices. That’s more of the reason why they needed to provide a personalized experience to their prospective customers.
Checkout Limitations
Their website’s checkout processes lacked features such as streamlined bulk ordering for teams and automatic discounts. Alongside this, their site couldn’t upsell add-ons seamlessly within the cart. It not only frustrated their potential customers but also increased the administrative costs.
Scalability & Security Concerns
As Hamilton’s Theatrical’s custom apparel business was growing, they required a platform that could take care of the spikes in traffic and multiple store views. Alongside this, they also needed to ensure that there was robust security for customer data.
How Kinex Media Provided Solutions For These Challenges?
Our Shopify Plus team utilized different types of product customization apps from the Shopify App Store. Due to this approach, we used unlimited options, conditional logic, and even visual customizers. Alongside this, by using Shopify Functions, we took care of the server-side customization. This approach ensured that the custom selections translated correctly into the order and pricing. With the help of metafields, we applied custom data storage for each one of Hamilton’s Theatrical’s products. It was then leveraged by customization apps and even displayed on the online storefront. With the right type of customization, we catered to their target audience as per their preferences.
Final Outcome
Shopify Plus Success
- +95% increase in their website’s traffic.
- Bounce rate reduced by more than 73%.
- Customer Satisfaction Score(CSAT) increased by 89%.
- Email marketing’s effectiveness increased by 65%.
- The cart abandonment rate was reduced by 58%.
- Upsell/Cross-Sell revenue percentage is now twice what it was earlier.
Conversion & Retention
- Conversion Rate increased by a huge margin of 146%.
- Repeat purchase rate of existing customers got a boost of 91%.
Do You Want To Get Such Awesome Results
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What Our Clients Say
“Migrating our store from the existing platform to Shopify Plus has been a game-changer for our business. In this process, Kinex Media has helped us a lot by crafting the right type of Shopify Plus store that is as per our requirements. ”
“Shopify Plus has provided us with an opportunity to provide a personalized experience to our customers. It’s all thanks to Kinex Media’s Shopify Plus expertise that we have a store that is proving to be the growth engine for our business. ”
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