Grassp Case Study
Customized Web Solution For Their Audience!
- Minimalized layout with a strong visual hierarchy.
- Use of an extensive amount of white space with prominent call-to-actions.
- Download and purchase functionality with the use of relevant e-commerce tools.
Project
Grassp
Niche
Tetraplegia Assessment Tools / Clinical Rehabilitation
Industry
Healthcare & Medical Research
Technology
WooCommerce, MySQL
About Grassp
Grassp is an organization that facilitates special types of tests, which are specific to the upper limb, for use after tetraplegia. Grassp stands for Graded Redefined Assessment of Strength, Sensation and Prehension and is extensively used for assessing the upper limb function in individuals with tetraplegia.
Grassp was conceptualized in May 2006 when the Dana and Christopher Reeve Foundation brought together experts interested in developing a clinical assessment protocol of upper limb function. Out of them, a small group of six individuals emerged, who are now known as the Grassp Research and Development Group (GRDG). The GRDG is quite active as an inventor group, and they conduct R&D activities related to the Grassp outcome measure, helping the people who need it the most.
Services
Challenges Faced By Grassp Regarding Their Website
Complex Data Handling
Grassp is a medical tool which is used by clinicians, researchers, and hospitals. So, the biggest challenge was to handle sensitive customer and patient information while staying compliant with the strict healthcare privacy rules. That’s why they needed customized forms and checkout to collect specific medical data.
Unique Requirements
Grassp’s website isn’t just an average online store; instead, it offers specialized clinical tests and resources in the form of digital goods and downloads. That’s more of the reason why they needed a flexible web solution that could fulfill their needs along with the requirements of their target audience.
Compliance Challenges
There are many strict rules related to medical websites that need to be navigated when it comes to handling the personal data of their site users. These compliance challenges were pretty evident with their existing website at that time. So, they needed the right type of solution for their product and service offerings.
How Kinex Media Provided Solutions For These Challenges?
To ensure that there was foolproof protection of the sensitive medical data of their website users, we built the site on compliant features. In fact, each one of the forms, along with the checkout processes, which collected protected health information, was improved beyond WooCommerce’s default options. It was done with the help of plugins and custom development for end-to-end encryption, secure session handling, and access controls. There was regular auditing from our side as well, which tracked every access and update related to WooCommerce and plugins. Alongside this, there were routine vulnerability assessments and security patching to ensure that the system was compliant and the defences were strong in case of breaches.
Final Outcome
WooCommerce Success
- Website traffic got a boost of more than 47%.
- Bounce rate decreased in excess of 28%.
- Mobile traffic percentage shot up by 68%.
- Page load time decreased from 6.3 seconds to 1.2 seconds
- “Download PDF” CTA’s rate increased by over 71%.
- Lead abandonment rate decreased by more than 53%.
Conversion & Retention
- Conversion rate increased in excess of 87%.
- Lead generation got a boost of more than 92%.
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