Gourmet Trading Co. Case Study
Web Design That Expanded Their Food Retail Business
- Clean & minimalist website layout with focus on product imagery.
- Intuitive browsing & a unique shopping experience for consumers.
- Fast-loading website with trust-building details.
Project
Gourmet Trading Co.
Niche
Specialty food imports
Industry
Food & beverage retail
Technology
Magento Community, Hyvä
About Gourmet Trading Co.
Gourmet Trading Co. is one of the biggest Canadian importers, distributors, and online retailers of gourmet and specialty foods. They are known for importing, curating, and distributing products serving not just retailers but consumers as well.
Gourmet Trading Co. provides food products in different categories such as jams, crackers, olives, pastas, chips, beverages, condiments, etc. Their brand philosophy is to provide the best food products that are made using high-quality ingredients and have spectacular flavours. Their team work with the foremost retailers across Canada to provide premium food products to Canadian consumers. They have grown their food products business significantly since they started out in 1990, and online sales are a big contributor to that.
Services
Major Web Design Challenges Faced by Gourmet Trading Co.
Performance & Speed Issues
Their website had a slow loading time because of so many high-quality product images and large catalogues as well. The major reasons behind the performance and speed issues were poorly built themes, inefficient third-party extensions, and database obstructions.
Mobile Optimization
Most of their website users landed on their site through mobile phones. But their website’s mobile responsiveness and performance were not up to the mark. There were many additional issues, such as improper navigation and non-responsive web design, which were greatly contributing to the high bounce rate of their website.
Compatibility & Integration Difficulties
Due to third-party extensions and custom modules that were mainly used for advanced functions, there were many compatibility and integration challenges. In fact, the conflicts between modules or outdated plugins were causing site errors and even its downtime. This was a major challenge as accurate order processing and catalogue sync were important for Gourmet’s website.
How Kinex Media Provided Solutions For These Challenges?
Our experts started out by using advanced caching mechanisms, which reduced the load on the server and improved the page delivery speed. We even migrated their website to a scalable hosting platform, which was specifically customized for Magento. It provided the required resources to handle not just high traffic but media demands as well. By using the right type of Content Delivery Network(CDN), we distributed the static assets to geographically closer servers. Furthermore, we also optimized images and carried out ongoing performance monitoring. These approaches ensured that there was proper speed and performance optimization for Gourmet’s website.
Final Outcome
Web Design Success
- +88% increase in pages per session.
- User satisfaction score increased by 83%.
- Improvement in Core Web Vitals by 70%.
- Design impact on brand perception improved by 67%.
- Page load speed increased from 7.5 seconds to 2 seconds.
- Scroll depth for the majority of users increased by 90%.
Conversion & Retention
- Conversion rate increased by 129% in 6 months.
- Lead generation rate soared by 209% in less than a year.
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What Our Clients Say
“Our Magento store’s performance has improved quite a lot since we partnered with Kinex Media. This organization’s Magento and Hyvä expertise is unlike any other, and our improved website is a testament to this fact. We highly recommend them for their web design services.”
“Working with Kinex Media was a smooth process from start to finish. Their client-centric approach was very beneficial for us as we got a customized solution from them. We recommend them for their tailored development services, especially for e-commerce businesses.”
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