Force3 Pro Gear Case Study
Force3 Pro Gear’s Online Storefront, Primed For Sales!
- High-impact visuals that enticed their target audience.
- Improved user experience, which had a direct impact on sales.
- Custom product builder option, which was really unique for their niche.
Project
Force3 Pro Gear
Niche
Baseball & Softball Safety Gear
Industry
Sports Equipment / Sporting Goods
Technology
Magento Community
About Force3 Pro Gear
Force3 Pro Gear was founded by Jason Klein, who is a former umpire. His career was cut short because of an on-field injury. This inspired him to create safer gear for not just the umpires but players as well.
Force3 Pro Gear’s mission is to develop the safest equipment for baseball and softball. They have a clear focus on putting an end to concussions and other injuries that happen on the field because of serious impacts while playing baseball. In fact, they design and manufacture some of the world’s safest baseball equipment. You would be surprised to know that their patented shock suspension system has protected so many athletes from fatal injuries, which might have hurt their heads on impact.
Services
Biggest Challenges Faced By Force3 Pro Gear
Complicated Checkout Process
Their earlier website’s checkout process was a big hurdle for customers. It was directly causing a high rate of abandoned carts. Their lengthy checkout process was creating a lot of friction, causing potential buyers to give up on their purchase. This issue was a major business problem that directly impacted their sales and revenue.
Limited Customization Options
Their team couldn’t directly control their website’s content and functionality. As a matter of fact, if there was any minor change, such as updating a product image or adjusting pricing, it required them to get the services of external developers. This created many issues, such as difficulty in adapting to market changes and taking care of their online store in the right manner.
Inefficient Product Management
Force3’s former website couldn’t effectively present products in the best light possible. Their customers complained about inconsistent displays of product availability as well. The site’s navigation and search functionality were not up to the mark, frustrating users who wanted to find the specific baseball gear as per their requirements.
How Kinex Media Resolved These Challenges?
Our team took care of their website’s complicated checkout process and updated it as per the latest e-commerce trends in the baseball industry. The new platform that we built allowed for a streamlined implementation with a simplistic checkout. This approach proved to be a masterstroke as it significantly reduced the number of steps required to complete a purchase. By smoothening the process, we got rid of unnecessary friction and confusion, which were previously contributing to high cart abandonment rates. The best part about this whole process was that there was a seamless integration with multiple secure payment gateways, giving customers more flexibility in their transactions.
Final Outcome
Shopify Plus Success
- +129% increase in their website’s traffic.
- Bounce rate reduced by more than 95%.
- Customer Satisfaction Score(CSAT) increased by 88%.
- Overall, marketing’s effectiveness increased by 72%.
- The cart abandonment rate was reduced by 54%.
- Upsell/Cross-Sell revenue percentage is now 3X what it was earlier.
Conversion & Retention
- Conversion Rate increased by a huge margin of 152%.
- Repeat purchase rate of existing customers got a boost of 68%.
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Great Minds Think Alike
What Our Clients Say
“Migrating our store from the existing platform to Shopify Plus has been a game-changer for our business. In this process, Kinex Media has helped us a lot by crafting the right type of Shopify Plus store that is as per our requirements. ”
“Shopify Plus has provided us with an opportunity to provide a personalized experience to our customers. It’s all thanks to Kinex Media’s Shopify Plus expertise that we have a store that is proving to be the growth engine for our business. ”
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