ElecDirect Case Study
Revamping ElecDirect’s online store for the Modern B2B Buyer:
- We helped them build their store with full B2B functionality.
- Made it fast, responsive, and mobile-friendly so it works well anywhere.
- Designed a clean and easy-to-use layout that makes buying quick and simple.
Project
ElecDirect
Niche
Electrical Parts & Industrial Components Distribution
Industry
Wholesale Distribution / Electrical Supply / B2B eCommerce
Technology
Adobe Commerce, Hyvä
About ElecDirect
ElecDirect is a distributor of electrical parts and industrial components, serving contractors, electricians, and businesses across North America. They sell a wide range of products, including wire terminals, cable ties, toggle switches, conduit connectors, and more.
They have built their business on reliable products, fair pricing, and fast shipping, which is what keeps customers coming back. However, over time, things changed due to rising competition. They saw their buyers expecting quicker, simpler, more self-serve experiences. ElecDirect reached out to us to figure out how to bring their website up to speed and make it work better for the people who use it the most.
Services
What Challenges We Dealt With
Website Redesign
The old site was running on a slow and outdated theme that was built with heavy traditional code. Adding modern B2B features would only make it slower without improving performance. So, the best path forward was a full redesign with a faster, more modern theme that could keep up with both their products and their buyers.
Migration
ElecDirect’s product catalog was huge. It had thousands of stock-keeping units with detailed specs, categories, and customer data. Migrating all of that without data loss or display issues was really a hard task to manage. We had to ensure a smooth transition by carefully mapping every element. We had to conduct multiple rounds of testing while maintaining a clean and stable backend structure.
SEO Preservation
The existing website ranked well for many product keywords, so we couldn’t afford to lose organic traffic. We had to preserve the SEO value, which was tricky because a full redesign and migration often risk breaking URL structures, metadata, and indexation. Any small misstep could have led to traffic drops or lost rankings, especially across category pages that were bringing in steady search volume. We had to be careful at every step.
What We Offered Them
During the first consultation, we reviewed their entire site to understand what was working and what wasn’t. We evaluated the overall performance and structure, comparing it with those of competitor websites. We found issues with speed, layout, and missing B2B functionality. We prepared a clear plan showing how the site could be improved and aligned with their goals. Based on our suggestions, they agreed to go ahead with a complete redesign. Since we’re a Hyva Silver agency, we used the Hyva theme to give them a clean and modern frontend that could support their product range and B2B needs.
Final Outcome
Adobe Commerce Success Story
- 98% inventory display accuracy
- 52.93% improvement in average page load time
- 43% drop in support requests
- 61% increase in mobile usage
- 39% growth in orders placed through user accounts
- 100% URL indexing retained post-migration
Conversion & Retention Metrics
- 7.18% increase in completed checkouts
- 18.24% rise in repeat purchases within 90 days
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What Our Clients Say
“Earlier, we were on Magento and, as beginners, we had a good launch until we noticed how far ahead our competitors were with loyalty programs, custom pricing, and other B2B features. That’s when we knew we needed more. Kinex didn’t just listen to our needs. They completely surpassed our expectations. We outgrew the basics together, and now our sales are miles ahead of where they used to be.”
“We sell tools and safety gear to other businesses, like gloves, helmets, drills, that kind of stuff. Our old site was okay, but once someone attempted to place a large order, it became nearly impossible. It was way more manual than it should have been. We brought in Kinex to help, and they really cleaned it up. Now customers can order online without running into issues, and everything’s way more efficient for our team, too. It’s taken a lot of pressure off and just made things smoother.”
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