Cosmetics Alliance Case Study
Increasing Engagement By 63% Through Design
- Created segmentation in terms of content for a clear value proposition.
- Carried out contemporary branding and provided responsive features.
- Took care of their website’s performance, security, scalability, and maintenance.
Project
Cosmetics Alliance
Niche
Personal Care
Industry
Trade Association
Technology
WordPress, MySQL
About Cosmetics Alliance
Cosmetics Alliance Canada is the foremost Canadian trade association which represents the cosmetics and personal care products industry. This organization was founded in 1928 and represents more than 150 member companies that manufacture, distribute, and supply personal care products in Canada.
Their member companies are committed to product safety and quality. It also includes managing the environmental impacts that are created during the value chain, from development and procurement to production. Cosmetics Alliance Canada is the biggest voice of the industry as far as communicating with the government and media is concerned. They represent their members on a variety of issues and interests.
Services
Major Challenges Faced By the Cosmetics Alliance
Performance Issues
The major challenge they faced was slow page load times, which were due to many technical issues on the backend. It was mainly because of jQuery loading twice, along with using the older version of WordPress.
Design Inconsistency
There were many plugins attached to the Cosmetics Alliance website. That’s why maintaining a consistent visual design and user experience across the entire website was quite difficult. This design inconsistency was harming the site in many ways.
Higher Plugin Dependence
Their website relied heavily on different plugins, due to which the SEO effectiveness was tightly coupled with these external tools. This was hampering their SEO capabilities, and it was the reason behind their lower ranking on the search results.
How Did We Provide Solutions For These Challenges?
Given the nature of their industry, Cosmetic Alliance’s website is built with high-resolution images & sliders. There is also use of multiple external integrations and third-party scripts to support event subdomain, multilingual functionality, and analytics etc. All of this was adding latency to the site. So in order to improve their website’s performance, we eliminated duplicate jQuery libraries, updated the WordPress core, and optimized plugins for faster load times. By implementing caching, optimizing images, and doing server-side optimization, we ensured that their website loads swiftly. These efforts collectively ensured that the website loads swiftly.
Delivered Results
Web Design Success:
- +160% increase in the website’s traffic within 3 months after launch.
- 40% longer average session duration when the loading speed was optimized.
- +87% growth in membership appeals within a matter of 6 months.
- Page loading speed improved from 7.4s to 1.2s.
- Improved mobile usability score from 57 to 92 on UX audits.
- Click-through rate on the “Join Us” button increased by 74%.
Conversion & Retention:
- Leads increased by 65%.
- Community membership tripled.
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Great Minds Think Alike
What Our Clients Say
“Kinex Media exceeded our expectations with their web design services. The team was professional, communicative, and delivered a sleek, user-friendly website that truly represents our brand. We’ve already seen increased traffic and engagement. Highly recommend for any business looking to boost their online presence.”
“Working with Kinex Media was a fantastic experience. They understood our vision and translated it perfectly into a modern, responsive website. Their attention to detail and timely delivery made the whole process smooth and stress-free. Definitely a top choice for web design in Canada!”
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