Catelli Case Study
Increasing Engagement By 65% Through Design
- Our web designers ensured that Catelli’s website has a clear navigation with respect to different product and recipe varieties.
- By giving access to relevant information in strategic areas, their brand awareness increased.
- An impeccable visual appeal with purposeful content did its part in taking their sales to the next level.
Project
Catelli
Niche
Pasta Products
Industry
Food Manufacturing
Technology
WordPress, MySQL
About Catelli
Catelli began its journey in 1867, along with the creation of Canada in the same year. Catelli’s owner, Carlo Onorato Catelli, was only 18 years old when he started making and selling pasta in Old Montreal. It has been more than 150 years since the establishment of this brand, and they have expanded their business significantly.
Catelli provides a full range of pasta shapes and varieties according to the evolving requirements and tastes of Canadian families. They produce some of the world’s best and most innovative pastas as per the traditional and contemporary Italian pasta recipes.
Services
Major Challenges Faced By the Catelli
Balancing Act
Making a 150-year-old brand’s online presence top-notch and contemporary was a big challenge. Retaining the already established identity of Catelli while trying to reach new customers online by enticing them with modern features was a big test.
Effective Product Representation
Showcasing a huge variety of pasta in the best way possible to boost their sales required the right type of representation. Reorganizing the product portfolio as per the consumer understanding was crucial to have better product categorization and clarity.
Visual Appeal & Engagement
Presenting their wide range of pasta in a positive light required high-quality food photography and spectacular visuals. An even bigger challenge was to incorporate these elements in the website while still optimizing for robust web performance.
How Did We Provide Solutions For These Challenges?
Catelli is an established brand in Canada, a name familiar in every household. When approaching their redesign, we had to ensure we preserved their brand identity while introducing a more contemporary feel. Redesigning a brand with such a strong legacy was a significant challenge in itself. That’s why we implemented a gradual website redesign, focusing on incorporating the latest UI/UX elements. These elements included clean layouts, proper navigation, and responsive design. In this redesign process, we retained the core visual and textual brand elements, which evoked tradition while still including contemporary elements.
Delivered Results
Web Design Success:
- +170% increase in the website’s traffic within 3 months after launch.
- 45% longer average session duration soon after the website was launched.
- +97% growth in leads within a matter of 6 months.
- Page loading speed improved from 6.6s to 1.6s.
- Improved mobile usability score from 56 to 93 on UX audits.
- Click-through rate on CTAs increased by 75%.
Conversion & Retention:
- Leads increased by 55%.
- Community engagement increased significantly.
Do You Want To Get Spectacular
Web Design Services?
We created a sleek campaign microsite for Staples Canada with clean UX, branded design, and performance optimized for engagement.
We redesigned Cosmetics Alliance’s website with streamlined navigation, member access tools, and SEO that supports advocacy and search visibility.
Nors needed a clean, responsive website to showcase inventory, capture leads, and reflect their robust, no-nonsense brand identity.
We delivered Timbercreek a fast, modern website with investor tools, intuitive navigation, and functionality built for long-term scalability.
We built a custom website for Amerijet with freight tools, multilingual access, and SEO for smooth global logistics.
We migrated Becker Shoes’ website, redesigned it entirely, optimized speed, and implemented SEO for a smoother shopping experience.
Great Minds Think Alike
What Our Clients Say
“Kinex Media exceeded our expectations with their web design services. The team was professional, communicative, and delivered a sleek, user-friendly website that truly represents our brand. We’ve already seen increased traffic and engagement. Highly recommend for any business looking to boost their online presence.”
“Working with Kinex Media was a fantastic experience. They understood our vision and translated it perfectly into a modern, responsive website. Their attention to detail and timely delivery made the whole process smooth and stress-free. Definitely a top choice for web design in Canada!”
Have a Project in Mind?Let's Make it Happen
Contact Us