Carr Mclean Case Study
Powering Scalable B2B Supply Chains with Smarter E-commerce.
- Built them a dream website tailored to their B2B needs.
- Enhanced their customer relationships with cutting-edge functionality and CRM tools
- Boosted their bottom line by 10-fold.
- Preserved their legacy while giving them a modern outlook.
Project
Carr McLean
Niche
Library & Archival Supplies
Industry
B2B Institutional Products
Technology
Adobe Commerce
About Carr McLean
Carr McLean is a Canadian-based B2B supplier business. They sell library and archival supplies, furniture, audio-visual equipment, and preservation tools to institutions like libraries, museums, and schools across Canada. They have been doing this for over 50 years and have built a name around trust, quality, and consistency. When Carr McLean approached us, they were not just looking for a website solution. They needed a digital transformation that respected their legacy while solving real operational pain points.
They were looking to evolve. They wanted to make their website more intuitive, robust, secure, and modern without disrupting what their loyal customers were already used to. And we just knew what their expectations were, a platform that felt familiar but worked smarter.
Services
What Were The Challenges
Revamping on a large scale
To improve site speed and performance, we migrated Carr McLean to Adobe Commerce and upgraded their theme to Hyva. Throughout the process, it was important to make sure their large operations continued running smoothly, without causing any delays or disruptions for their team or their customers.
Preserving Customer Routines
Carr McLean’s customers were already familiar with the way the site worked. Changing them would mean disturbing the habits they had built over years of repeat ordering, which could eventually frustrate them. These patterns were part of their day-to-day workflow. We couldn’t afford to change everything or rebrand for the sake of change. So we had to make sure to only improve the experience without disrupting what already felt intuitive to their users.
Updating Core Functionality
While their site was stable, it lacked the technical foundation needed for today’s ecommerce standards. During the audit, we found that it was not fully responsive on mobile, which made browsing difficult on smaller screens. Load times were slower than ideal. There were a lot of performance bottlenecks that were slowing the website down. So we needed to modernize the site without affecting its core reliability.
Solutions We Offered
The first step was moving their site to Adobe Commerce. Because it was better suited for the scale and complexity of their operations, they needed a robust platform which could handle an extensive catalogue size, deliver top-notch performance, and provide backend control. With thousands of products and a long history of institutional buyers depending on them, they needed something more powerful and future-ready. Adobe Commerce gave us that flexibility. It allowed us to streamline product management, support complex ordering needs, and lay the foundation for faster, more secure performance. And we could do it all without disrupting the systems their team relied on daily.
Final Outcome
Adobe Commerce Success Story
- 40% faster page load times
- 60% less time spent on backend tasks
- 35% increase in mobile orders
- 50% reduction in customer support queries
- 70% faster bulk order processing
- 2x improvement in search efficiency
Conversion & Retention Metrics
- 18% lift in conversion rate
- 22% increase in returning customers
Do You Want To Be Our Next
Successful Project?
We helped Master Group, a Canadian B2B HVAC supplier, choose the right platform for their needs and set up their store on Adobe Commerce using Hyvä.
We helped ElecDirect, a B2B electrical supplier, build a powerful and highly scalable Adobe Commerce store for smooth ordering.
As expert web designers, we helped Avron fine-tune its scattered product lines and unify them into a smooth commerce experience.
We partnered with a legacy Canadian supplier of library and archival products to fine-tune their outdated setup.
Great Minds Think Alike
What Our Clients Say
“Earlier, we were on Magento and, as beginners, we had a good launch until we noticed how far ahead our competitors were with loyalty programs, custom pricing, and other B2B features. That’s when we knew we needed more. Kinex didn’t just listen to our needs. They completely surpassed our expectations. We outgrew the basics together, and now our sales are miles ahead of where they used to be.”
“We sell tools and safety gear to other businesses, like gloves, helmets, drills, that kind of stuff. Our old site was okay, but once someone attempted to place a large order, it became nearly impossible. It was way more manual than it should have been. We brought in Kinex to help, and they really cleaned it up. Now customers can order online without running into issues, and everything’s way more efficient for our team, too. It’s taken a lot of pressure off and just made things smoother.”
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