CAN-AM Cryoservices Case Study
Powering a strong digital identity for CAN-AM Cryoservices, a trusted leader in fertility solutions and cryostorage across Canada.
- Redesigned the website architecture
- Refreshed the visual design and UX
- Optimized content for trust and clarity
- Built them a responsive and low-friction frontend
Project
CAN-AM Cryoservices
Niche
Donor sperm and egg distribution
Industry
Reproductive health and fertility services
Technology
Magento Community
About CAN-AM Cryoservices
CAN‑AM Cryoservices is a Canadian company that provides donor sperm, donor eggs, personal sperm banking, and cryostorage services. They work with both individuals and fertility clinics across the country.
Their operations span both B2C and B2B. On the consumer side, they serve individuals, including solo parents, LGBTQ+ couples, and people preserving fertility. On the business side, they work with fertility clinics and medical professionals who rely on CAN‑AM for regulated donor supply, storage, and logistics.
Because of the nature of their services, CAN‑AM isn’t like a typical ecommerce company. They don’t just sell products, their website needs to do more than take orders. It has to educate, guide, and support users at every step. But having worked with clients in sensitive, regulated, and hybrid B2B/B2C industries before, we were confident we could deliver a solution that met both the functional and emotional needs of their users.
Services
Challenges They Faced Before
Website Lacked Clarity
Their homepage was not aligned with their business model. Given the complexity of their services, they didn’t fit into the standard ecommerce type, which likely made it difficult to choose the right layout or template for our client. Instead of guiding users based on who they were, the homepage treated everyone the same.
No User-Specific Journeys
CAN‑AM serves multiple audiences, including individuals, clinics, and provincial program users, but the website didn’t offer clear entry points for each group. There were no separate landing areas or user flows based on audience type. This created a lot of confusion for their users.
Slow and Manual Content Updates
They often rely on frequent updates, like changing donor availability, updating pricing, or posting time-sensitive notices. But their existing backend was not built to support time-efficient and smooth editing. Pages had to be updated one by one, and reusable content blocks were not in place. So, eventually, even a small update task would create unnecessary workload and often require help from developers.
Solutions We Offered
Given the complexity of their services, we moved them to a reliable and highly flexible platform: Magento. Their business needed more than a plain ecommerce setup. It needed a system that could handle custom user flows, frequent content updates, and regulatory integrations. That’s why Magento was the perfect choice as it gave us the control we needed to build custom modules, segment users, and future-proof the backend for scale. Leveraging Magento’s capabilities, we were able to integrate their unique offerings without forcing them into a rigid template structure. That’s how we built them a store that totally lines up with their business goals and needs.
Final Outcome
Magento Success Story
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- 43.7% faster average page load time
- 62% decrease in homepage bounce rate
- 3.2x increase in time spent on help and FAQ pages
- 80% reduction in manual update tasks
- 5.4x increase in mobile traffic engagement
- 29.6% drop in support-related form submissions
Conversion & Retention Metrics
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- 34.1% increase in donor application conversions
- 21.5% improvement in repeat user activity
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What Our Clients Say
“Our Magento store’s performance has improved quite a lot since we partnered with Kinex Media. This organization’s Magento expertise is unlike any other, and our improved website is a testament to this fact. We highly recommend them for their Magento web design services.”
“Working with Kinex Media was a smooth process from start to finish. Their client-centric approach was very beneficial for us as we got a customized Magento solution from them. We recommend them for their tailored Magento development services, especially for e-commerce businesses.”
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