The Complete Overview of Mobile Ecommerce Trends
Since the web is filled with quintillions of articles on the increasing dominance of smartphones in the marketing world, it probably won’ be breaking news to say, ‘mobile consumers are flooding the online shopping portals in a record number’. Statistical documents are flooding the web with new data to craft strategies. Recent studies show that more than 65% eCommerce traffic is coming from mobiles. WOW!
Answers to the following questions you have to seek before running your ‘Mobile eCommerce Marathon’.
- Are customers using Mobile devices?
- How much time are they spending on mobile apps or mobile websites?
- How important are mobile ads to you, and how does it affect your niche customer base?
- Visits the difference between mobile and desktop?
- What’s the conversion percentage rate and visit shares of mobile eCommerce?
- App Vs Mobile Site Usage-
Turning out to be customer-obsessive
As users carry their mobiles everywhere, it has become easy for marketers to focus on planning, rather than losing their sanity in an endless flow of customer-centric data. Companies, however, are still trying to find the magic wand which can leave an everlasting impact on customers’ minds. It’s hard to do, but not impossible.
If we access all the stats and past records of mobile e-commerce, then it’s clear who is the decision-maker. If your answer is a company, then you are wrong. It’s the customer who makes the decision, and companies that tap into the right opportunities and sense what customers look for are improving their ROI.
- There will be much more in the Search Engine Result Pages (SERP)
Google, the search engine king, has come far in creating a unique experience in search results. There was a time when only texts were shown in SER; however, Google brought video to the attention in search results. Since Google has announced Alphabet, its parent company, the stakes have gotten high.
Google has created an image of doing experiments after experiments to create a real-world experience in the virtual world. And, Google’s barnstorming team hits the bullseye despite whatever speculations are made by marketing peers.
Nowadays, Facebook is experimenting with introducing video in SERPs. Although Facebook, Vine, and Twitter have a default setting of automatic video playing, Google will bring more light to the subject without annoying users who are limited on their mobile data plans.
Since every professional company is working on its mobile application, it wouldn’t be a surprise to see applications taking place in SERPs.
In the year 2016, application revenue is forecasted to touch $51 billion. By 2020, it’s likely to surpass $100 billion in total revenue across all applications. The data clarifies the future and which strategy needs to be executed to stay in the race and cross the finish line as the winner.
“Developer Supercell have their “Clash of Clans” generating $1,118,457 per day in revenue. King Digital Entertainment’s “Candy Crush” earns $884,676 per day through in-app purchases.” Fueled.com
Besides that, be ready to see more changes in the UI and UX experience. Designers are still trying to analyze customers’ gestures, flicks, and taps on the devices. To reduce the user’s frustration, Google may join hands with third-party applications or develop an algorithm, especially for mobile devices. By this, Google can track the past history, habits of the user and display results based on colour, size, location, price range and much more for the best results.
- Brands will blur the lines between the web, social, app and e-commerce
The year 2016 will be recorded as the year of innovation in the digital world. A lot of portals are trying to add e-commerce features to their networks. From Instagram’s “Shop Now” to Pinterest’s “Buyable Pins”, brands are looking and exploring various ways to blur lines between the web, social, app and e-commerce.
Long before smartphones weren’t a craze among people, or when they were at an early stage, becoming a massive hit or addiction, people never agreed on the notion of turning social media channels into an eCommerce portal. However, the scenario has changed amply. Mobile, social and e-commerce have been integrated to turn the notion around.
However, bandwidth has become the single most focused and consistent issue. Networking companies charging insane prices for increasing bandwidth have really depressed marketers to match the traffic needs and requirements.
“App Developers need to think about content optimization. A lot of mobile applications use unnecessary data that slows down their speed and affects the bandwidth. For Instance, if they need a small-sized image, they use a full HD image, which simply messes with their bandwidth.” Head Developer, Rohit, Kinex Media
Right now, you have different apps for different purposes, but in the year 2016, applications will become an integral part of your life. For instance, a fitness application will tell you about the weather and traffic information to reach the running track. This technique and integration will bring a huge change in the mobile application world.
Being an eCommerce entrepreneur, make sure that your business application is making the most of the mobile bandwidth.
Doritos and the Superbowl or Mountain Dew and gamers, have made apps a status symbol or symbol of lifestyle by which you can connect with the world and share your thoughts about using the app.
Wearable – The Next Big Thing
Apple, Samsung, and Sony have launched their wearable gadgets, such as an electronic wrist watch, which will be a game-changer in the coming years. Retailers, sporting goods brands, and footwear have opportunities to strengthen their business through wearable gadgets after integrating their strategy into customers’ behaviour. According to industry reports, sales are expected to reach $30.2 billion by 2018, with smart watch sales estimated to reach $12.5 billion by 2018.
Being argued for overpriced toys, a lot of people feel comfortable without them, even if they want to wear one of those cool electronic toys. However, we will come to know much more about wearable gadgets progress report at 2016’s end or by 2017’s end.
The Action
Just like any kind of audience, the mobile audience is different and creates different types of patterns for companies to track for the best business practices. As a marketer, it’s your duty to gain insights about their behaviour and actions to create a plan which can relate to your customers’ needs and preferences.
Globalization
The web is overwhelmingly huge. Retailers, manufacturers, and distributors are now embracing the concept of the web and taking a huge interest in growing their mobile database by investing in various technologies and tools. With the use of a progressive approach and leveraging the eCommerce sites to expand their domain in the year 2016, a lot of companies are looking to reduce their financial burden.
Nowadays, Canadian eCommerce retailers are extending their market and going global. Companies like Structube and Birks are prime examples of using a mobile eCommerce strategy to extend their empire. Structube deals in furniture, and yet, entering the US market, it will need really good logistics to deliver the goods.
