Becker Shoes Case Study
Web Design That Boosted Their Shoe Sales
- Clean aesthetics, smooth navigation, and mobile responsiveness.
- A user-specific website which had persuasive calls to action for ensuring plenty of sales.
- Proper segmentation and effortless filtration for the users to opt for the right type of shoes according to their needs.
Project
Becker Shoes
Niche
E‑commerce
Industry
Retail Footwear E‑commerce
Technology
Adobe Commerce, Hyvä, Klaviyo
About Becker Shoes
Becker Shoes is one of the longest-running Canadian shoe retailers, which started its operations in 1933. This family business has grown by leaps and bounds because of its personalized service and wide variety of shoes.
Becker Shoes now has more than sixteen locations, and it’s a testament to their impeccable customer service and personalized shoe fitting. They offer footwear from leading brands such as Bogs, New Balance, Clarks, Merrell, Blundstone, and Birkenstock. This family-run business has grown by doubling down on opening walk-in stores that provide a spectacular experience to all of their customers.
Services
Major Web Design Challenges Faced By Becker Shoes
Lead Generation Issues
Becker Shoes had plenty of shoes that they needed to showcase on their website. In fact, they had to exhibit more than 2000 shoes on their site, belonging to different categories and distinct brands.
Slow Loading Website
Their website had many technical issues, which were slowing down its loading speed. The major contributors to their website’s slow loading were poor server performance, too many HTTP requests, and inefficient code.
Clunky Navigation
The Becker Shoes website was quite difficult to use by prospective customers as it had a confusing layout. This made it very hard for shoppers to browse through such a vast selection of shoes.
How Did We Provide Solutions For These Challenges?
The product pages were the main concern they had. As a shoe retailer, they needed more than just basic organization of product listings. Their pages had to be brand-specific and easy to explore. Their previous site missed these crucial points, which made the shopping experience less engaging for the customers. So, Kinex Media’s web designers created distinct web pages for the shoes provided by different brands. Alongside this, we crafted web pages for theme-specific shoe categories so as to increase Becker’s online shoe sales. This structure made the shopping experience more intuitive and helped users find what they wanted faster.
Final Outcomes
Web Design Success
- +58% increase in organic traffic within 3 months after launch.
- 45% longer average session duration due to improved UI and UX.
- +78% growth in sales within a year after launch.
- Page speed improved from 7.5 sec to 2.5 sec.
- Improved usability score from 65 to 95 on UX audits.
- The click-through rate(CTR) on “Add To Cart” CTA increased by 115%.
Conversion & Retention
- Client’s ROI increased by 2X within 6 months.
- The percentage of their repeat customers increased by 43%.
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What Our Clients Say
“Kinex Media exceeded our expectations with their web design services. The team was professional, communicative, and delivered a sleek, user-friendly website that truly represents our brand. We’ve already seen increased traffic and engagement. Highly recommend for any business looking to boost their online presence.”
“Working with Kinex Media was a fantastic experience. They understood our vision and translated it perfectly into a modern, responsive website. Their attention to detail and timely delivery made the whole process smooth and stress-free. Definitely a top choice for web design in Canada!”
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