Becker Shoes
SEO+AEO Case Study
Project
Becker Shoes
Niche
E‑commerce
Industry
Retail Footwear E‑commerce
Technology
Adobe Commerce, Hyva, Klaviyo
About Becker Shoes
Becker Shoes is one of the longest-running Canadian shoe retailers, which started its operations in 1933. This family business has grown by leaps and bounds because of its personalized service and wide variety of shoes.
Becker Shoes now has more than sixteen locations, and it’s a testament to their impeccable customer service and personalized shoe fitting. They offer footwear from leading brands such as Bogs, New Balance, Clarks, Merrell, Blundstone, and Birkenstock. This family-run business has grown by doubling down on opening walk-in stores that provide a spectacular experience to all of their customers.
Services
Challenges Faced By Becker Shoes
Too Many Products
Becker Shoes had more than 2000 shoes listed on their website. Optimizing the web pages that list these shoes was necessary to make the website rank for the targeted keywords. However, this was a huge challenge as there were too many products to handle.
Slow Loading Website
The Becker Shoes website loaded slowly because of the heavy images of the shoes, which loaded slowly. The quick overview option also contributed to the slow loading of the website.
Pages Getting De-Indexed
The pages were getting deindexed because of the changing URL slugs, which were causing the website’s ranking to go downhill.
How Did Kinex Media Solve These Challenges?
We managed the inventory of Becker Shoes by streamlining all of the 2000 shoes they have listed on their website. Due to this, the prospects had a smooth shopping experience and opting for the right type of shoes as per their requirements became easier. We implemented a sophisticated system which categorized all of their products with detailed tags for style, font, colour, and brand. This ensured that the filtering and search functions on the website were quite powerful. It allowed customers to quickly narrow down their options and find exactly what they were looking for without any stress or frustration.
SEO+AEO: The Key To Becker Shoes’ Success
Impeccable Results
- Traffic: The organic traffic of their website is up by more than 57.63%.
- Sales: The sales of Becker Shoes through their website have seen a rise of 78.31%.
- Revenue: Becker Shoes’ revenue from online sales has got a boost of more than 72.15%.
- Word of Mouth Marketing: The robust branding and impeccable online services have contributed to their word of mouth marketing.
- Improved Offline Business: Our marketing campaigns have contributed to their increased offline sales as well.
- AEO: Becker Shoes products are showing up on Google AI Overviews and the leading AI chatbots for different shoe categories.
Google AI Overviews
Becker Shoes’ website is showing up on the top of the answers on Google’s AI Overviews and bringing in a lot of sales.
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Great Minds Think Alike
What Our Clients Say
“Honestly, when I first heard about SEO, its benefits sounded too good to be true, and I was skeptical. Our small business was just getting lost in the online crowd. Then, a friend recommended Kinex Media, and what a game-changer it has proved to be! From the very first meeting, they broke down everything for me. Now, our website actually shows up when people search for what we sell, and we’ve seen a noticeable jump in sales.”
“Running a business in Toronto, I know numbers, but online visibility? That was out of my league. We had a website, but it wasn’t really doing much. Kinex Media stepped in and completely transformed our online presence. They understood our business and targeted the right audience. We’re now getting inquiries from clients, and it’s all thanks to their meticulous and effective SEO work.”
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