B Hemmings & Co. Case Study
Web Design Which Took Their Luggage Business To New Heights!
- Impeccable product categorization with seamless navigation.
- Breathtaking aesthetics by incorporating high-quality product visuals.
- A mobile-responsive website with a smooth checkout experience.
Project
B Hemmings & Co.
Niche
Luxury travel & business accessories
Industry
Premium leather goods retail
Technology
Magento Community
About B Hemmings & Co.
B Hemmings & Co. is one of Canada’s leading curators of the best-quality business, travel, and lifestyle essentials. They are known for providing high-quality luggage, briefcases, personal accessories, and exquisite leather goods. They have an extensive collection of luggage from leading brands such as BH Signature, Briggs & Riley, Bric’s Milano, Globe-Trotter, Hartmann, Serapian, Smythson, Tumi, etc.
B Hemmings & Co. was established in 1978, and they have made a name for themselves by finding the perfect “fit” for each client’s unique taste and lifestyle. They are known for providing expert advice and personalized services, along with assisting busy clients in selecting ideal luggage items for their needs. Moreover, they also provide lifetime maintenance on every product, which has made them the first choice of Canadians when it comes to buying high-quality luggage.
Services
Major Web Design Challenges Faced by B Hemmings & Co.
Complex Product Catalogue Management
There was a diverse range of high-end luggage, briefcases, and leather accessories that needed to be showcased on their website. So, managing such a comprehensive product catalogue was quite challenging.
Customization Features
Did you know that integrating a feature like leather monogramming requires custom development within Magento? It is a technically intricate task, and implementing such customization features on their website required robust Magento expertise.
Security and Compliance Issues
Their website handled sensitive customer data and transactions! That’s why ensuring PCI DSS compliance and robust security measures against cyber threats was crucial.
How Did We Provide Solutions For These Challenges?
We used a variety of image compression techniques and ensured lazy loading for each one of the product images and banners. Alongside this, we incorporated minimalist design principles to reduce the visual clutter. Our Magento experts implemented a specific caching strategy along with utilizing a content delivery network(CDN) to distribute static assets diligently. We also optimized the code, along with regularly auditing and optimizing the custom code. Our Magento pros ensured that their site runs on the latest stable Magento version and a modern PHP version so as to leverage the site’s performance improvements over time.
Final Outcome
Web Design Success
- +78% increase in organic traffic within 3 months after launch.
- 65% longer average session duration due to a better UX.
- 95% growth in sales within a year after launch.
- Page speed improved from 8 seconds to 2.8 seconds.
- Improved usability score from 60 to 93 on UX audits.
- The click-through rate(CTR) on “Add To Cart” increased by 120%.
Conversion & Retention
- Client’s ROI increased by 3X within 6 months.
- The percentage of their repeat customers increased by 56%.
Looking To Get Such Fantastic Results For
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Great Minds Think Alike
What Our Clients Say
“Our Magento store’s performance has improved quite a lot since we partnered with Kinex Media. This organization’s Magento expertise is unlike any other, and our improved website is a testament to this fact. We highly recommend them for their Magento web design services.”
“Working with Kinex Media was a smooth process from start to finish. Their client-centric approach was very beneficial for us as we got a customized Magento solution from them. We recommend them for their tailored Magento development services, especially for e-commerce businesses.”
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