Amerijet Case Study
Increasing Engagement By 63% Through Design
- Built a modern and highly intuitive interface that reflected their professional image
- Made important tools like shipment tracking, quote requests, and flight schedules easy to find and use
- Ensured full accessibility and smooth usability across devices and bandwidth conditions
Project
Amerijet International Airlines
Niche
Air Cargo
Industry
Freight Logistics
Technology
Gatsby, React, Headless
About Amerijet
Amerijet is a U.S.-based air cargo carrier. They provide scheduled and chartered air freight services across the Caribbean, Latin America, Europe, and North America. They handle a wide range of shipments from general cargo and perishables to pharmaceuticals, dangerous goods, and live animals.
Although they had an existing website, it wasn’t keeping pace with their evolving needs. As their service range was expanding and customer expectations were rising, they needed more than just a basic digital brochure. They needed a site with robust functionality and some cool features that could make their user experience top-notch.
Services
Major Web Design Challenges Faced By Amerijet
Clunky Navigation
We started with identifying the issues with their site and found that users on their website were having a hard time finding the useful tools. Although every key functionality was available, including shipment tracking, flight schedules, and quote forms, they were not easy to access.
Poor accessibility
Many customers use their phones to check flight information or track shipments, but the site wasn’t built for small screens. It had too much information, poorly placed calls to action on mobile, and too many unnecessary elements. The overall layout felt scattered, and users often gave up before completing a task.
Outdated Design
Their site design had not been updated in a long time. It didn’t reflect the level of service Amerijet actually delivers. So we figured out that they needed a fresh start, a modern look to build trust with new and returning users.
How did We Provide the Solution?
We cleaned up the layout of their website and made the structure simple and intuitive. Our focus was on revamping their website’s appearance to make their business look highly professional and reliable. We made sure that the important tools, such as shipment tracking, flight schedules, and the quote form, were moved to prominent positions. Alongside, we also streamlined the entire navigation to ensure users could easily access what they needed in just a few clicks. Our goal was to boost the usability of their website, and that’s exactly what we pulled off. And within just a month of launch, Amerjijet saw a significant improvement in user engagement.
Final Outcomes
Web Design Success
- +122% increase in quote request form submissions within 3 months after launch
- 35% longer average session duration after improving page layout and loading speed
- +87% growth in shipment tracking tool interactions within the first 60 days
- Page speed improved from 5.3s to 1.4s
- Improved mobile usability score from 58 to 92 on UX audits
- Click-through rate on key buttons like “Track Now” and “Get a Quote” increased by 82%
Conversion & Retention
- Contact form completions increased by 96%
- Quote-to-conversion rate improved by 2.4x
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Great Minds Think Alike
What Our Clients Say
“Kinex Media exceeded our expectations with their web design services. The team was professional, communicative, and delivered a sleek, user-friendly website that truly represents our brand. We’ve already seen increased traffic and engagement. Highly recommend for any business looking to boost their online presence.”
“Working with Kinex Media was a fantastic experience. They understood our vision and translated it perfectly into a modern, responsive website. Their attention to detail and timely delivery made the whole process smooth and stress-free. Definitely a top choice for web design in Canada!”
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